Cookie Settings

If you accept analytics cookies, we use Google Analytics 4 (GA4) to understand how visitors use lejescanner.dk, including which pages and features are used, as well as device and campaign information.

With analytics consent, we use PostHog for product analytics, feedback, ratings, cancellation reasons, feature flags and A/B tests. PostHog may record user sessions and events on the platform.

• _ga — Google Analytics. Identifies unique visitors. Duration: 2 years.
• _ga_G-DMWCYVYLBT — Google Analytics session data. Duration: 2 years.
• ph_* — PostHog analytics. Duration: 1 year.

If you accept marketing cookies, we may use Google Ads and the Meta Pixel (Facebook and Instagram) to measure advertising performance and conversions. Google Tag Manager is used to load and manage analytics and marketing tags in accordance with your consent.

We may measure events such as signup_completed, checkout_started and purchase_completed. In this connection, we may process UTM parameters, gclid, gbraid and wbraid, as well as the Meta identifiers _fbp and _fbc. For purchases, conversion data may include transaction ID, amount, currency, discounts and, where applicable, email in hashed form, but not card details.

• ls_click_id — stores a Google Ads click identifier (gclid, gbraid or wbraid) so a later purchase can be linked to an ad click. Duration: up to 90 days.
• _gcl_* and _gac_* — Google Ads click and conversion measurement. Duration depends on Google's settings and usually expires within a few months.
• _fbp and _fbc — Meta Pixel click and conversion measurement. Usually expires after 90 days.
• Google Tag Manager — used to manage marketing and measurement tags when relevant consent has been given.

Analytics and marketing tracking is only enabled for the categories to which you have consented. Necessary cookies are used regardless of consent because they are required for the service's core functions.

You can change or withdraw your consent at any time in LejeScanner's cookie settings. Withdrawal does not affect processing already carried out lawfully.

Google Analytics, Google Tag Manager and Google Ads may transfer data to Google LLC in the USA under the European Commission's standard contractual clauses (SCCs). See Google's privacy policy at policies.google.com/privacy.

The Meta Pixel may transfer data to Meta Platforms Inc. in the USA under the same standard contractual clauses. See Meta's privacy policy at facebook.com/privacy/policy.

You can opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.